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Brannon Braga on ENT's Ratings Woes: Producer Says Interest Tough to Maintain

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By GustavoLeao / 15:55, 16 July 2004 / Enterprise

STAR TREK: ENTERPRISE executive producer Brannon Braga speaks in the current issue of Dreamwatch magazine about the show's dwindling ratings over the course of its three-year run.

"It's an enormously complicated issue," Braga told journalist Ian Spelling. "There can be no doubt we've lost viewers, as have all the networks in general. You've got to put it in the context of ratings in general if you're going to compare the numbers for ENTERPRISE to the numbers for THE NEXT GENERATION, which is what most people do, without putting it in context. Very few people had cable and there was no satellite TV. Things are different now."

Braga admits, however, that ENTERPRISE has lost a significant amount of viewers since its early episodes.

"Having said that, we have lost a lot of our audience since ENTERPRISE premiered, and you can't deny that," he says. "Do you think it's because it's a bad show? Of course not. Even if ENTERPRISE is not your cup of tea, it's not a bad show. It's a quality show. I think the fall in ratings is just because people have had enough of STAR TREK. Even when we do an episode like Twilight, it's still the 700th episode of STAR TREK."

Braga says he values the show's loyal audience and wonders whether a TREK series could ever regain the type of popularity seen at the height of TNG.

"All we can do is do the best job we can and value the four million people who are still watching ENTERPRISE loyally every week, which is nothing to sneeze at. It's not the glory days, but how could it be after so many years of continuous STAR TREK?"

Read more from Braga in his full interview in the issue #118 of Dreamwatch.



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RE: Simple Answer to dwindling ratings... | Report this post to moderator
By: Captain Chris (Odo's file, contact) @ 12:20:58 on Jul 20, 2004

I have always thought that the Enterprise should return to Earth at least once a season. This is, after all, the first deep space mission for Earth. It is far too early for "five year missions", and the Enterprise cannot possibly be too far away.

The Earth episodes could be for R & R (like Raisa), or refeuling or refitting with new technologies. This could give Reed a break from inventing phase cannons, photon torpedoes, red alert, etc. Since this is supposedly the very early days of Star Fleet, we should see what is developing at home.

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