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Brannon Braga on ENT's Ratings Woes: Producer Says Interest Tough to Maintain

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By GustavoLeao / 15:55, 16 July 2004 / Enterprise

STAR TREK: ENTERPRISE executive producer Brannon Braga speaks in the current issue of Dreamwatch magazine about the show's dwindling ratings over the course of its three-year run.

"It's an enormously complicated issue," Braga told journalist Ian Spelling. "There can be no doubt we've lost viewers, as have all the networks in general. You've got to put it in the context of ratings in general if you're going to compare the numbers for ENTERPRISE to the numbers for THE NEXT GENERATION, which is what most people do, without putting it in context. Very few people had cable and there was no satellite TV. Things are different now."

Braga admits, however, that ENTERPRISE has lost a significant amount of viewers since its early episodes.

"Having said that, we have lost a lot of our audience since ENTERPRISE premiered, and you can't deny that," he says. "Do you think it's because it's a bad show? Of course not. Even if ENTERPRISE is not your cup of tea, it's not a bad show. It's a quality show. I think the fall in ratings is just because people have had enough of STAR TREK. Even when we do an episode like Twilight, it's still the 700th episode of STAR TREK."

Braga says he values the show's loyal audience and wonders whether a TREK series could ever regain the type of popularity seen at the height of TNG.

"All we can do is do the best job we can and value the four million people who are still watching ENTERPRISE loyally every week, which is nothing to sneeze at. It's not the glory days, but how could it be after so many years of continuous STAR TREK?"

Read more from Braga in his full interview in the issue #118 of Dreamwatch.



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RE: In defense of Brannon | Report this post to moderator
By: spacebeluga (Odo's file, contact) @ 19:34:18 on Jul 18, 2004

So if you don't like Enterprise you're a nerd now?

You and the people who stay home to watch Enterprise on Friday nights must be the only normal people with lives in the whole world, right?

:-)

Back on subject though, for me to honestly say that I believe Enterprise is not a quality show I would have to watch many more episodes than I have. But much of what I've seen shows me that it is not a quality show. "Similitude" or "Shuttlepod One" are "quality" episodes, but with things like "Chosen Realm" and "Countdown" I have a hard time believing that Enterprise is a quality show.

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RE: In defense of Brannon by MaxPower @ 20:26:07 on Jul 18
    RE: In defense of Brannon by spacebeluga @ 21:26:38 on Jul 18

RE: In defense of Brannon | Report this post to moderator
By: Rhett Quacklah (Odo's file, contact) @ 17:23:18 on Jul 20, 2004

Quality how? Because it has dime-a-dozen production values? Hell, if you are talking about sets, costumes and special FX -- yes, the show is on a par or maybe a notch above most shows. But the writing is HORRIBLE and so is the character development. Plus, the producers and writing staff don't have a CLUE as to an overall goal/plan for this series. It's all a bunch of experimental knee-jerk reactions based upon what they perceive can boost the ratings.

Where is the creative integrity and where is the cutting-edge writing?

THOSE are the things that make a quality science fiction series -- and those things are amiss on Enterprise.

--------

Quack!!!

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