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"The Shipment" Arrives With Slight Overnight Rebound, Still Deep-Sixed by WB

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By Steve Krutzler / 11:22, 30 October 2003 / Enterprise

STAR TREK: ENTERPRISE returned to first-run episodes Wednesday night after a one-week hiatus to combat the World Series. "The Shipment" improved on the last new episode to air, "Exile," which was destroyed by the seventh game between the Florida Marlins and Chicago Cubs (3.6/5, story).

According to Programming Insider Marc Berman at Mediaweek, "Shipment" improved to 3.9/6 in the overnight figures. However, Berman terms the series "fading" and offers the statistic that ENTERPRISE is off 22% on the year-ago night (5.0/7). "Shipment" is narrowly below "Impulse"'s 4.0/6.

"Shipment" arrived in sixth place, where UPN is firmly entrenched on Wednesday night's against the WB's SMALLVILLE. The Superman series earned a 5.9/9 last night, 58% better than former timeslot occupant DAWSON'S CREEK on the same night last season. WB's ANGEL (4.1/6) also beat JAKE 2.0 (2.6/ 4) by 58% last night.

UPN averaged a distant 3.2/5 on the night, below WB's 5.0/7. ENTERPRISE has been in the sixth-place spot every night it has run opposite a new episode of SMALLVILLE, although its overall audience, final household, and demographic ratings remained steady until the baseball playoffs. Final ratings could be available as early as Friday.

For Mediaweek's full round-up, check out this page.



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Zap2it ratings | Report this post to moderator
By: MaxPower (Odo's file, contact) @ 13:50:11 on Oct 30, 2003

According to zap2it.com:

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The WB's "Smallville," 4.1/7, was fifth, while "Enterprise" on UPN trailed.

Why are their numbers so different?

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ENT ratings | Report this post to moderator
By: MarkMat (Odo's file, contact) @ 13:28:00 on Oct 30, 2003

Folks, ALL network shows are suffering in the ratings, not just ENT or UPN. So as long as the number remain consistent, ENT should be safe. By the way, these first several episodes have been strong, much better than any string ever put together by VOY.


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Pre-emption makes early numbers sketchy | Report this post to moderator
By: Tbar (Odo's file, contact) @ 12:08:08 on Oct 30, 2003

In the Orlando area, they didn't even show Shipment last night since there was a local basketball game. So I'm sure if that occured in some other areas, the final numbers should be slightly better.


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  • It was also pre-emptioned in Milwaukee, WI | Report this post to moderator
    By: Avilos (Odo's file, contact) @ 00:28:01 on Oct 31, 2003

    Even though I live a hour north of the city of Milwaukee the only way to get UPN is from UPN24 out of Milwaukee, on cable. So that is a pretty big area affected by pre-emptions. New Enterprise episodes tend to get pre-empted about 3 to 4 times a season by Bucks games.


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  • RE: Pre-emption makes early numbers sketchy | Report this post to moderator
    By: Steve Krutzler (Odo's file, contact) @ 12:17:52 on Oct 30, 2003

    Final ratings will reflect preemptions. There's really no way to get around the impact of preemptions. But on the balance of the season I think it usually evens out.

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    It's a rip-off. / We're stepped on, and cheated! / We're flat, stone-cold lied to / But we're not defeated / No!

    Halen. "The Dream is Over."


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It doesn't matter that much Smallville beats it.. | Report this post to moderator
By: Mr. J (Odo's file, contact) @ 11:43:01 on Oct 30, 2003 | Edit History (1)

Smallville beating ENT was pretty much a given, but from what I have read it isn't actually all that important what position it comes in as long as the shows numbers are consistent - Would it be better for ENT to have it's lowest ever first-run rating but beat a repeat or an even crappier rated first-run on the WB and come in fifth? No way. If ENT can maintain itself (which it actually has in the face of Smallville) then it really doesn't matter that it is regularly beaten by it. It would definately be nice for ENT to beat it, but it isn't all that important overall.

Marc Berman is analysing the ratings soley on the year-ago numbers alone (ENT v.s ENT beginning of last year = drop, Smallville v.s Dawsons Creek's final season last year = massive gains - Well duh!) If he were to compare Smallville and ENT in the same way (e.g, to itself last year rather than what was in it's current timeslot), he would see that Smallville is actually also quite substantially off from it's own year-ago numbers.


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  • RE: It doesn't matter that much Smallville beats it.. | Report this post to moderator
    By: TheShadowKnows (Odo's file, contact) @ 12:11:42 on Oct 30, 2003

    While Berman does compare ratings to year ago averages he doesn't solely use last years numbers to determine that a show is fading and with Smallville in the mix it's obvious that Enterprise is indeed taking a hit. Numbers for Smallville are down a bit from last year but this is a reflection of a new night and tougher time slot. Smallville has shown significant ratings growth on Wednesday night for the WB since replacing Dawson's Creek so, for Smallville, a slight dip in ratings is insignificant. Remember, Smallville was moved by the WB to boost ratings on Wednesday at 8:00 p.m. and it has more than delivered.


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    • RE: It doesn't matter that much Smallville beats it.. | Report this post to moderator
      By: MoulinRouge (Odo's file, contact) @ 14:32:53 on Oct 30, 2003 | Edit History (1)

      It is most certainly not a tougher time slot. Smallville competed against the brilliant 24 and CBS's popular "The Guardian" at Tuesdays at 8 last season. On Wednesdays at 7 it competes against ENT, NBC's "Ed," some crappy sitcom on ABC and I believe Sixty Minutes II. That's not a tougher timeslot. Last year it was drawing 7's and 8's in the overnights. This year as of last night it dropped to a 5.9/9, down from 6.3/10 last week. That a significant hit. Plus, last night was the highly touted premiere of Michael McKean as Perry White. Smallville wasn't preempted in Milwaukee and Orlando. I wish the people who watch ENT on the weekends could be figured in. I suspect that there isn't as much difference as naysayers want to believe between its numbers and Smallville's numbers. As long as UPN only reaches 80 percent of the country it's not a level playing field or a legitimate comparison.


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    • RE: It doesn't matter that much Smallville beats it.. | Report this post to moderator
      By: Steve Krutzler (Odo's file, contact) @ 12:16:56 on Oct 30, 2003

      But how has ENT taken a hit? Until Game 7, ENT's household ratings and audience figures were some of the highest since the middle of last season (February), and that was against SMALLVILLE.

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      It's a rip-off. / We're stepped on, and cheated! / We're flat, stone-cold lied to / But we're not defeated / No!

      Halen. "The Dream is Over."


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      • RE: It doesn't matter that much Smallville beats it.. | Report this post to moderator
        By: TheShadowKnows (Odo's file, contact) @ 12:17:28 on Oct 31, 2003

        While this is true, the overall perception is that the show has taken a hit since the much publicized revamping of the series has failed to generate more viewers. This was meant to be a season of growth, not a struggle to prevent further audience erosion. Taking the show in a different direction has been viewed as an act of desperation and it's possible that if Enterprise has stayed the course it could have, if nothing else, earned the respect of fans as it tied itself into the Star Trek universe.

        So, sure, Enterprise is holding it's own but it's still hasn't been able to shake the perception as being the Star Trek series that possibly should never have been.


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  • RE: It doesn't matter that much Smallville beats it.. | Report this post to moderator
    By: MoulinRouge (Odo's file, contact) @ 11:56:30 on Oct 30, 2003 | Edit History (3)

    No lie Smallville is off from its numbers last year. It's VERY off from it's numbers, and supposedly against lesser competition. Smallville competed against the nearly perfect series "24" last year.

    I am growing weary of Mr. Marc Berman. Why is he not comparing Smallville to its own numbers last year instead of to Dawson's Creek's numbers? ENT would beat Dawson's Creek's numbers as well. Even with the highly touted first appearance of Michael McKean, Smallville dipped down to a 5.9/9 share as opposed to last week's 6.3/10 share last week. That's quite a drop. That is FADING as well Mr. Berman.

    Someday you're going to have to stick needles in your eyes and admit that, Berman. Why are you not comparing Superboy to its own numbers? Smallville was still scoring 7's in the overnights at this time last years. 7's. Against the vastly superior 24 which I consider the best show on network television right now (JACK'S ON SMACK!). Now it's only doing 5.9 against ENT. I'd say another series is "fading," Mr. Berman. Angel dipped down to a 4.1/6 share last night. That's perilously close to ENT's numbers on a network that covers most of the country and wasn't preempted by Milwaukee Bucs basketball last night. One of these days Berman is going to acknowledge that Smallville isn't all that and a bag of chips and by hook or by crook I'm going to live to see it. I'm sorry, but he's irritating. I want to smack him.


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    • RE: It doesn't matter that much Smallville beats it.. | Report this post to moderator
      By: Steve Krutzler (Odo's file, contact) @ 12:02:17 on Oct 30, 2003 | Edit History (1)

      I do agree that Berman's analysis of ENT vs. SMALLVILLE seems quite lacking. If SMALLVILLE was so powerful, why is it doing worse this year against lesser opposition? ENT is doing relatively the same against BETTER competition. So on balance it would seem ENT is actually doing better for itself than SMALLVILLE is doing for ITself.

      --------

      It's a rip-off. / We're stepped on, and cheated! / We're flat, stone-cold lied to / But we're not defeated / No!

      Halen. "The Dream is Over."


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      • RE: It doesn't matter that much Smallville beats it.. | Report this post to moderator
        By: KevinS (Odo's file, contact) @ 04:25:48 on Oct 31, 2003

        Steve, if you disagree with Berman's analysis, then why do you use so much of his material in your article (e.g. Smallville vs Dawson Creek ratings, which is not related to ENT as we have seen that Smallville had no impact on ENT ratings).

        You seem more knowledgeable than Berman when it comes to ENT ratings. I think you can do your article using entirely your own material and just get the raw numbers from mediaweek.


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      • RE: It doesn't matter that much Smallville beats it.. | Report this post to moderator
        By: Captain Overit (Odo's file, contact) @ 12:06:02 on Oct 30, 2003

        Maybe this brings up a good point for UPN though. Maybe they should move ENT to a different night of the week. Although, the rest of the network schedules seems to be clogged with nights you wouldn't want to go up against.


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        • RE: It doesn't matter that much Smallville beats it.. | Report this post to moderator
          By: MaxPower (Odo's file, contact) @ 13:26:15 on Oct 30, 2003

          I have a better idea, flush UPN down the toilet and put Enterprise in syndication.

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          • RE: It doesn't matter that much Smallville beats it.. | Report this post to moderator
            By: TheShadowKnows (Odo's file, contact) @ 12:20:57 on Oct 31, 2003

            Not a bad idea but syndicated hours are not what they once were. SG-1 is at the top of the heap with roughly a 2.2 rating. Enterprise would probably do roughly the same but with a budget twice that of SG-1's (roughly $1 million per for SG-1 and $2 million for Enterprise) it probably wouldn't be economically feasible.


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