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hmmm...
By steveleenow

I can see a lack of synergy perhaps with the majority of the parks but it seems synergy exists with star trek the experience and star trek the franchise. I don't know what the other sites feature, but the Vegas one seems to fit the bill. It's Trek, it's a form of merchandising. It apparently does fairly well. If they can keep it, they should. Trek seems to be their main franchise that Paramount has - Lucas has his Star Wars and is able to merchandise it very well under many different ways. I don't know how Paramount handles it but it would seem to make sense to have say a branch company of Paramount oversee all Trek merchandising exclusively - from the website to the DVDs, to the contracts that exist for the books, to action figures to this Vegas attraction.

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