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Bryan Burk Said He and J.J. Abrams Wanted with Into Darkness to Create a Star Trek Movie for People who Didn't Like Star Trek

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By GustavoLeao / 21:15, 18 March 2013 / Star Trek: Nemesis

Here is an excerpt from a report from AdelaideNow.com regarding the screening of 40 minutes of footage of Star Trek Into Darkness today in Sydney.

Producer Bryan Burk said after an exclusive screening of 40 mintues of footage in Sydney that he and long-time partner J.J. Abrams, creators of TV hits Alias and Lost, wanted to create a Star Trek movie for people who didn't like Star Trek. Burk hopes the new film will do for sci-fi and the Star Trek universe what Iron Man did for comic book movies, dragging them out of the geek fringe to a much broader audience.

"I think with the first one we got a lot of people who had dipped in and out of the Star Trek universe over the last 40 years and got a lot of new people along the way but that allows us now to go a lot further and open it up to everyone else. People went to see the last film who weren't expecting to like it and I feel for this film that if people have adamantly avoided Star Trek and thought it wasn't for them, they will be pleasantly surprised. It was really important to make a film where if you hadn't seen the last one, you could just jump in."

The full article is here.



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Deja Vu | Report this post to moderator
By: sb2004 (Odo's file, contact) @ 04:07:47 on Mar 19, 2013

I'm not misinterpreting what was said (re: Rassmguy's comment), but I thought they said this exact same thing with regards to the 2009 film? (Granted, it worked - lots of people who wouldn't be caught dead going to a Trek movie went to that one, so it's not a bad philosophy to follow if you want to appeal to the broadest possible audience).

Unfortunately, the very words "Star Trek" pigeonhole the film into a certain demographic ("Doctor Who" and "Star Wars" do the same thing). There's no real way of getting around that - one of the things that IMO killed the Enterprise TV series was the initial decision not to include "Star Trek" in the title, so releasing a film titled simply "Into Darkness" would have been box office suicide.


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Flood of angry Trek fans misinterpreting what he's saying as an insult | Report this post to moderator
By: rassmguy (Odo's file, contact, web site) @ 22:08:49 on Mar 18, 2013

...in 3... 2... 1...

--------

Rich Handley

Author, Timeline of the Planet of the Apes, Lexicon of the Planet of the Apes and The Back to the Future Lexicon--available now from Hasslein Books

www.hassleinbooks.com


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